As a business owner, your website is one of the most critical platforms upon which to advance your business and make it known to your customers. That being said, it’s possible to have a website that doesn’t serve you, but rather just a placeholder for your business online.
Elements to Bear in Mind in Web Designing
If you decide to invest in a website, ensure it is a good one and has all the elements needed to project your business in the right light. The following are some of the key elements to consider and discuss with your web design company in Gloucester before enduring the web development process.
Generally, human beings are attracted to visual effects more than the non-visual. This is why using great graphics can easily transform your website making it more appealing. Research has it that it takes about 0.1 seconds to impress your site visitors and to let them know what your website and business is all about. You can achieve this perfectly well using visual design.
A truly functional website engages visitors immediately they come in and holds onto them attentively through every page and at some point influence them to get in touch with you. This is referred to as conversion and it is the ultimate goal of any website.
In order for your website to have good interactivity, it needs to be properly linked one page to another as well as have calls to action in conspicuous, but less intrusive areas. Remember there is a very fine line between annoyance and interaction.
A good website should anticipate the thought process of site visitors and make offerings that sui6 their needs. For instance, a visitor searching for a product or service on a directory or search engine is best served with a landing page on your website which is relevant to what they are looking instead of taking them through loads of information that they have to filter through and through. Remember a straight line is the shortest distance between any two points.
Not every visitor who comes to your website is interested in going through your entire site. Some of them maybe coming to gather specific information such as phone numbers and maybe a little bit of other data. When designing your website, you have to factor this in mind so that you do not frustrate your visitors.
Disgruntled visitors do not stay on a website long enough and chances of them returning are close to zero.
Your website is in essence the reflection of your business online. When designing your website, you should have in mind the goal of creating a visual connection with your potential visitors through your print material, logo, and location. When you achieve this, your site visitors will be left with a memorable image of your brand as well as credibility of your overall business.
The Impact of SEO Friendly Web Design and Development
Search engine optimisation is the most powerful force online and its impact on marketing and communication is huge. As a matter of fact, every web design and development activity that doesn’t incorporate SEO leaves an important ingredient to the overall success. Some of the reasons why SEO is influential online are:
It’s a Crucial Ingredient in Your Marketing
Any business worth its salt should consider incorporating SEO in its marketing mix. Search engine optimisation helps in pulling in prospects and boosting conversions. This is especially noticeable when mixed with other strategies such as branding and social media.
As pointed out earlier, the goal of every website is to convert visitors into customers. However, to achieve this, your website needs to be seen for the specific search words keyed in by your prospects. Search engine optimisation is an organic way of ensuring that your website appears on the first page of your search engine queries.
SEO is by far a very cost-effective marketing strategy because it aims at users already interested in buying your products and services. Compared to approaches such as cold calling, SEO saves you about 60% of the lead generation cost. The traffic that comes to your website as a result of SEO is more qualified than most of the other strategies.
Therefore, when choosing a web design and SEO company Gloucester, ensure the above elements are factored in and especially the SEO friendliness.